In response to industry demand, NOFMA has significantly enhanced its role as a provider of industry information. In early 2006, NOFMA will release the first-ever, comprehensive "U.S. Wood Flooring In-Depth Market Study". The report will quantify the domestic wood flooring market in terms of products, type, species, size, unfinished/prefinished, solid/engineered, etc. The 2005 study will be used as a benchmark as well as the basis for subsequent annual updates. The Association has contracted with The Beck Group of Portland, Ore., to conduct the study.
In order to gain accurate and complete information, the study will survey a variety of sources, including manufacturers, distributors, and end users of flooring such as installers, big builders, and home improvement/D.I.Y. outlets. The questions posed to participants will include sections on solid unfinished, solid prefinished, engineered unfinished and engineered prefinished. For each of those four product categories, the study will uncover statistical data regarding species (both domestic and imported), size and distribution channels.
NOFMA's goal with this study is to learn as much as possible about the US flooring market—how much of what types of flooring in which sizes and species were sold in the US in 2005? And, what channels did those sales go through.
Your input is valuable. When completed, NOFMA plans to make the information available for purchase. Non-members will be allowed to buy the study for $3,000 per copy. The member price has been set at $500. NOFMA is offering any organization that completes the survey form a significant discount on first year member dues, allowing the firm to purchase the complete study at member pricing. Those survey participants who choose not to join the Association will be given an executive summary of the findings.
Interested in participating? We would love to have your input. Please follow the link below to fill out the electronic survey, according to profession, and when complete, fax or mail to the address indicated on the form. (NOTE: The forms cannot be saved and returned via email.)
Distributor Builder US Producer Canadian Producer Dealer/Contractor
Questions? Email Jussi Silventoinen, jussis@beckgroupconsulting.com or Timm Locke, TLocke@NOFMA.org.
To purchase the survey, print and return the US Wood Flooring Market Study Order Form.
Non-member pricing is $3,000 per copy. Member price has been set at $500. Orders before March 15, 2006 receive a 10% discount on the entire order. Scaled pricing is also available. Please refer to the order form above.